Kicky Yang Zhang shot by Jelly Luise
Beyond by Goat
Goat is an online fashion platform for high-end clothing and sneakers based in Los Angeles. As they expanded into European markets, they started a blog series “Beyond” which captures various cities and people who live there. I worked on the visual identity of the series which started with Deema in London and Kicky in Berlin and now continues in various cities in Europe.
year
2021
client
Goat
type
lettering
photos
Jelly Luise
Elliott Morgan
Julien Boudet
Piotr Niepsuj
art direction
Christopher Diaz Mihell
Adrián Zorzano
Beyond by Goat
Graphic treatments for the images
Custom typographic treatments as the main visual element of the series
Deema shot by Elliott Morgan
Numbering system for the series
Lorenzo Senni in Milano and Matthias Geerts in Paris
